Optimise every dollar
Marketing Mix Modelling (MMM) helps you understand the true performance of your marketing channels by isolating their impact on sales, ROI, or a metric of your choosing.
Marketing Mix Modelling (MMM) helps you understand the true performance of your marketing channels by isolating their impact on sales, ROI, or a metric of your choosing.
Any Marketing Mix Model software should allow you to validate the model with experiments, test predictions with unseen data, and export the data allowing you to easily improve and confirm any of your models assumptions.
We manage or assist your data scientists through each of the 16 steps in our MMM process.
Each business requires different data, assumptions, experiments for validation, test data, and has different implications on what you can scale next.
Collect and prepare data to form a solid foundation combining internal and external data sources.
Group channels intelligently to ensure accurate insights.
Align all datasets for consistent comparisons and reliable modelling.
Automate data feeds for ongoing and actionable MMM insights that can be rapidly actioned.
Avoid excessive inputs to ensure accurate, predictive MMM performance.
Combine highly correlated channels to prevent distorted MMM results.
Use validated data and transparent assumptions for reliable modelling outcomes.
Transparent methods ensure trustworthy results for strategic decision-making.
Build trust through iterative testing and learning over time. Your model is not perfect!
Analyse ROI, ad stock decay, and budget optimisation recommendations.
Understand spend limits for optimal marketing ROI and strategy.
Measure long-term effects of advertising efforts on consumer behaviour.
Reallocate resources effectively for higher ROI and strategic improvements.
Keep MMM accurate by integrating fresh data regularly.
Validate and refine MMM with targeted experiments and ground-truth insights.
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Our platform integrates multi-channel data, uses advanced modeling to isolate true incremental impact, providing clear ROI insights to optimise spending and justify budget decisions.
We plan geo-lift experiments with synthetic controls to measure causal effects, delivering statistically significant uplift estimates and actionable insights for channel, offer, market, or budget optimisation.
Our streamlined setup and real-time dashboards often yield preliminary insights within weeks, with comprehensive marketing effectiveness reports following each model refresh or incrementality tests completion.
We provide hands-on guidance from dedicated data scientists, extensive onboarding, training sessions, and continuous support to upskill teams and optimize model usage.
We’ve driven 10–20% ROI improvements across finance, retail, and consumer goods, using advanced modeling and incrementality testing to optimise multi-channel marketing strategies.
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Contact us today and we can organise a lunch and learn session for 5-50 people on measuring the uplift of your teams marketing efforts.
Training session
Our platform offers marketers a smarter way to make decisions. Ready to uplift your marketing effectiveness?
