Our platform integrates multi-channel data, uses advanced modeling to isolate true incremental impact, providing clear ROI insights to optimise spending and justify budget decisions.

We plan geo-lift experiments with synthetic controls to measure causal effects, delivering statistically significant uplift estimates and actionable insights for channel, offer, market, or budget optimisation.

Our streamlined setup and real-time dashboards often yield preliminary insights within weeks, with comprehensive marketing effectiveness reports following each model refresh or incrementality tests completion.

We provide hands-on guidance from dedicated data scientists, extensive onboarding, training sessions, and continuous support to upskill teams and optimize model usage.

We’ve driven 10–20% ROI improvements across finance, retail, and consumer goods, using advanced modeling and incrementality testing to optimise multi-channel marketing strategies.