Better experiments. Bigger brand wins.

The Marketing Science growth platform that simply tells you what opportunity to action next. Launch incrementality experiments and recalibrate your always-on MMMs.

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Your tools to improve marketing efficiency

Know what works

Incrementality Testing

Accurately measure the true return on media investments. Get an answers that allow you to double down on what's working and cut the rest. We make it easy to plan and execute tests.
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Make your media cause uplift

See which channels to cut

Enter new media or optimise it

Improve

Validate your campaigns and recalibrate models

Iteratively improve your campaigns, and Marketing Mix Model recommendations. The results of every test can automatically update your MMM, improving your marketing effectiveness by telling you the steps to reduce media wastage and budget efficiently. You will find higher ROI through Bimodal’s looping incrementality and marketing mix model approach.
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Find the next best action

Capture seasonal demand

Replace inaccurate attribution

oPTIMISation ideas

Marketing mix modelling

Bimodal combines all of your marketing data to identify the channels in your Marketing Mix that are driving value, and those that aren't. Bimodal presents marketers with actionable budgeting insights, while also allowing incremental improvement through experimentation.
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Updated in real-time

MMM optimised budgets

See where you can grow

Learning agenda

Planning and forecasting

Get comprehensive support to build a learning agenda that will drive you towards robust forecasts. Know how to prioritise and speed up learning in your team.
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Plan for multiple spend levels

Set expectations with stakeholders

Test the idea that make an impact

Prove your impact.
Grow your budget.

Bimodal's involvement with Eucalyptus has helped to level up our approach to media buying. Bimodal graphs are now a key feature of our planning meetings to justify marketing decisions. Fast, reliable insights allowed us to agree and move forward quickly, making our marketing processes more agile.

Matt

Eucalyptus.vc

Thank you to Bimodal for an MMM that has quite literally saved us hundreds of thousands (if not millions) of wasted media spend.

David

Hnry.com

Frequently asked questions

How does your platform prove iROI and justify marketing spend?

Our platform integrates multi-channel data, uses advanced modeling to isolate true incremental impact, providing clear ROI insights to optimise spending and justify budget decisions.

How does incrementality testing work and what results can we expect?

We plan geo-lift experiments with synthetic controls to measure causal effects, delivering statistically significant uplift estimates and actionable insights for channel, offer, market, or budget optimisation.

How quickly can we see actionable insights from MMM and incrementality tests?

Our streamlined setup and real-time dashboards often yield preliminary insights within weeks, with comprehensive marketing effectiveness reports following each model refresh or incrementality tests completion.

What level of support and training do you offer?

We provide hands-on guidance from dedicated data scientists, extensive onboarding, training sessions, and continuous support to upskill teams and optimize model usage.

What proven success have you delivered?

We’ve driven 10–20% ROI improvements across finance, retail, and consumer goods, using advanced modeling and incrementality testing to optimise multi-channel marketing strategies.

Better experiments. Bigger brand wins.

Brands growing faster with Bimodal